We Are Observers
Branding for We Are Observers, Sydney based photography workshops community.

Creating a branding worth looking.

We Are Observers runs photography workshops and talks targeting mainly entry level photographer.

While at Factory One I was asked to create a minimal branding that lets speak the images and conveys the action of ‘observing’.

The result

Inspired by the point of view I created a logo that resembles the ‘prospective’ and forces the viewer to move the eyes and observe.

The resulting device comes in different variations as to mimic the different point of views.

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