Located on the hills between Firenze and Bologna along the Futa, a highway popular among cyclists and motorcycle enthusiasts, Dogana offers the best BBQ, local beers, and wine in the area. It's a must-stop for anyone riding through the area.
Dogana's identity leverages its location, history, and culture. Historic cycling and motorcycling images, which feature athletes in the act of eating and drinking, constitute a significant part of the visual language. Throughout the collaterals, the tagline 'Fermati in Dogana', which translates to 'Stop at Dogana', invites and encourages visitors to enjoy what the venue has to offer.
Branding, art direction, graphic design, digital design, copywriting.