Easton EC90 AX
The Project
Available in a different range of sizes, the EC90 AX is a premium carbon handlebar designed to fit everyone's hands. Keeping the product center stage, I created a visual metaphor, the echo, to convey the range of sizes and create a bold and compelling image.
Role
Art direction, graphic design.
Brand
Easton Cycling
Location
Global
Creative Director
Josh Fehr
Videographer
Nicholas Kupiak