Easton EC90 AX

The Project

Available in a different range of sizes, the EC90 AX is a premium carbon handlebar designed to fit everyone's hands. Keeping the product center stage, I created a visual metaphor, the echo, to convey the range of sizes and create a bold and compelling image.

Role

Art direction, graphic design.

Brand

Easton Cycling

Location

Global

Creative Director

Josh Fehr

Videographer

Nicholas Kupiak